SENREVE
TITLE: Creative LeadREPORTS TO: CEOSALARY: CompetitiveLOCATION: Flexible, LA or NYC preferred
JOB PURPOSE:
We are looking for a Creative Lead who will oversee all aspects of brand visuals, photoshoots, and digital design. Our Creative Lead will translate marketing and digital strategies into innovative campaigns that effectively engage SENREVE'S community while elevating the brand and ensuring consistency across all digital and physical touch points. Creative Lead will drive the brand visuals, from conceptualizing and producing photoshoots to delivering final assets, and develop and maintain a consistent, recognizable brand identity across media and channels, while moving the brand forward. You should be a strong individual contributor as a designer but also be adept at managing creative freelancers. This position will report to the CEO. We are looking for someone based in LA or NYC. The role is remote with in-person days to be on set for photoshoots.
KEY RESPONSIBILITIES:
Provide strategic direction for all creative projects at the company, in collaboration with our brand and growth marketing teams as well as our executive team, ensuring the quality of all creative output. Your scope will include:Digital assets: Creation of channel-specific digital creative ranging from website hero, PDP imagery and website comps for delivery to our engineering team, to emails and digital ad creative (Facebook, Instagram, Pinterest, etc.)Offline assets: Packaging and product collateral, retail assets, and direct mailPhoto and video production: Concept development, production, and post-production of shootsCopy: You will not be directly responsible for copy creation but will serve as the in-house owner of all copy workflows, partnering with our freelance copywriters
Own the creative development and creative production process from end-to-end and establish robust systems and process to support a high volume of elevated asset production from concept development to final creative review and flightingDevelop creative project management best practices and processesAssess our creative resourcing needs, which have historically been exclusively fulfilled by freelance or consulting copywriters / designers / photographers, and helps us determine the appropriate resourcing for supporting our future growthReview our existing brand guidelines and help us refine our brand look and voice in support of the company's continuing product and geographic expansion, ensuring that we have a compelling design language as we growSKILLS REQUIRED:
Excellent working knowledge of Adobe Creative CloudExperience with project management tools (Asana, etc.)Experience in digital design for e-commerce web apps and emailExperience in physical design, including packaging, offset printing, and publishingHands-on experience art directing, planning and producing photoshoots.QUALIFICATIONS:
5+ years of progressive experience in design, with significant exposure to copywriting and creative production, photography is a plusPrevious brand design experience a consumer startup idealPrevious experience leading and managing a team is a plus
ABOUT SENREVE:
Inspired by the woman who does it all, SENREVE is a digitally native brand revolutionizing the luxury industry. SENREVE pioneered the luxury convertible handbag and backpack category with its iconic Maestra Bag. Their products have had over 10,000 person waitlists, are celebrity favorites, and have been featured widely in Vogue, InStyle, WWD, Forbes, FastCompany, among other leading publications. SENREVE's handbags are designed and handcrafted in Italy, at the same factories that produce handbags for leading traditional luxury brands. SENREVE is derived from the French words for "sense" and "dream" and is built upon the coexistence of dichotomies: everyday and fantasy, tradition and innovation, design and versatility-creating an elevated experience that defies trade-offs. The company has grown significantly since launch and has achieved profitability in core markets while growing 5-7x in new geographies. SENREVE has raised over $23M in funding from leading venture capital and growth capital investors and was one of The Lead's Foremost 50 leading digitally native brands that are reinventing and redefining the future of the fashion and retail industry.
JOB PURPOSE:
We are looking for a Creative Lead who will oversee all aspects of brand visuals, photoshoots, and digital design. Our Creative Lead will translate marketing and digital strategies into innovative campaigns that effectively engage SENREVE'S community while elevating the brand and ensuring consistency across all digital and physical touch points. Creative Lead will drive the brand visuals, from conceptualizing and producing photoshoots to delivering final assets, and develop and maintain a consistent, recognizable brand identity across media and channels, while moving the brand forward. You should be a strong individual contributor as a designer but also be adept at managing creative freelancers. This position will report to the CEO. We are looking for someone based in LA or NYC. The role is remote with in-person days to be on set for photoshoots.
KEY RESPONSIBILITIES:
Provide strategic direction for all creative projects at the company, in collaboration with our brand and growth marketing teams as well as our executive team, ensuring the quality of all creative output. Your scope will include:Digital assets: Creation of channel-specific digital creative ranging from website hero, PDP imagery and website comps for delivery to our engineering team, to emails and digital ad creative (Facebook, Instagram, Pinterest, etc.)Offline assets: Packaging and product collateral, retail assets, and direct mailPhoto and video production: Concept development, production, and post-production of shootsCopy: You will not be directly responsible for copy creation but will serve as the in-house owner of all copy workflows, partnering with our freelance copywriters
Own the creative development and creative production process from end-to-end and establish robust systems and process to support a high volume of elevated asset production from concept development to final creative review and flightingDevelop creative project management best practices and processesAssess our creative resourcing needs, which have historically been exclusively fulfilled by freelance or consulting copywriters / designers / photographers, and helps us determine the appropriate resourcing for supporting our future growthReview our existing brand guidelines and help us refine our brand look and voice in support of the company's continuing product and geographic expansion, ensuring that we have a compelling design language as we growSKILLS REQUIRED:
Excellent working knowledge of Adobe Creative CloudExperience with project management tools (Asana, etc.)Experience in digital design for e-commerce web apps and emailExperience in physical design, including packaging, offset printing, and publishingHands-on experience art directing, planning and producing photoshoots.QUALIFICATIONS:
5+ years of progressive experience in design, with significant exposure to copywriting and creative production, photography is a plusPrevious brand design experience a consumer startup idealPrevious experience leading and managing a team is a plus
ABOUT SENREVE:
Inspired by the woman who does it all, SENREVE is a digitally native brand revolutionizing the luxury industry. SENREVE pioneered the luxury convertible handbag and backpack category with its iconic Maestra Bag. Their products have had over 10,000 person waitlists, are celebrity favorites, and have been featured widely in Vogue, InStyle, WWD, Forbes, FastCompany, among other leading publications. SENREVE's handbags are designed and handcrafted in Italy, at the same factories that produce handbags for leading traditional luxury brands. SENREVE is derived from the French words for "sense" and "dream" and is built upon the coexistence of dichotomies: everyday and fantasy, tradition and innovation, design and versatility-creating an elevated experience that defies trade-offs. The company has grown significantly since launch and has achieved profitability in core markets while growing 5-7x in new geographies. SENREVE has raised over $23M in funding from leading venture capital and growth capital investors and was one of The Lead's Foremost 50 leading digitally native brands that are reinventing and redefining the future of the fashion and retail industry.