NCAA (National Collegiate Athletic Association)
Associate Athletics Director for Media Strategy and Brand Advancement
NCAA (National Collegiate Athletic Association), Manchester, New Hampshire, United States,
Serves as the primary leader, to plan, direct, and implement goals and initiatives that continuously elevates the overall brand and storytelling related to strategic communications, media relations, and public relations for the Dartmouth College Athletics and Recreation Department (DCARD). To lead and manage all day-to-day operations of the strategic content office in ongoing innovation and advancement of the industry. Oversees all publications and web sites relating to Dartmouth’s 35 varsity sports; coordinates all media relations (print, electronic, and web-based); manages home contest media services and press areas; serves as principal editor and writer for the department; and maintains all historical records pertaining to the performance of Dartmouth varsity teams and athletes.
Administration
– 50%Provide the leadership and oversight of operations and staff to ensure a high standard of content strategy, brand development, creative ideation and strategic communications for all of DCARD.Advise, develop, and execute DCARD public relations strategy in consultation with the Director of Athletics or Recreation or designated staff.Oversee content creators to ensure strategic priorities and alignment of coverage for all 35 sport programs and DCARD.Responsible for development and management of annual budget and all financial aspects of strategic communications.Maintain personal proficiency as well as staff proficiency on all industry shifts to support DCARD strategic goals and initiatives.Collaborates with the varsity sports administration on the nomination of student-athletes forNCAAand CoSIDA Academic All-America awards, Academic All-Ivy recognition, and other general and sport-specific awards.Recruits, trains, and develops content creator staff and students.Recruits, hires, and deploys freelance writers, photographers, designers, and stat crew as needed.Oversees both permanent and active photography files for historical, individual and team photos. Organizes efficient storage of all digital photography.Oversees both the organization and maintenance of all permanent records of Dartmouth varsity athletics, including letterwinner lists; results of team contests and all relevant statistics; individual performances of interest; national and regional polls; and other information as appropriate.Serve as departmental liaison with all College publication offices, including Public Affairs, The Aegis, Alumni Magazine, Vox, student recruitment publications and others. Additionally, served as departmental liaison with college historians and archivists.Represents Dartmouth with the Ivy League,NCAA,ECAC, and other related organizations.Media Strategy – 30%Develop, implement, and educate relevant constituent groups on DCARD communication policy and process.Serve as the primary contact for selected sports.Serves as direct contact with all media representatives (i.e., print, online, radio, and television) interested in Dartmouth College Athletics & Recreation. Responsible for the development, editing, and distribution of all media releases, feature stories, and hometown releases, developing concepts and assigning material to staff and freelancers as appropriate.Responsible for the staffing and management of press areas for selected home contests, including issuance of credentials, assignment and supervision of statisticians and support personnel, and establishment of a professional atmosphere.Provides appropriate media material including game notes, programs, statistics, and media guides.Arranges in-game and post-game interviews as appropriate.Responsible for coordinating press-related social events.With other department staff, develops publications, invitations, and programs relating to these events.Strives for enhanced regional and national media exposure.Travels as needed with varsity teams, serving as media relations contact and providing administrative support, and assigns travel to other staff as appropriate.Brand Advancement – 20%Collaborates closely with the DCARD External Strategy team to ensure that all strategic content (e.g., website, digital, broadcast, etc.) effectively serves alumni, students, parents, recruits, fans, and media.Monitors quality of publication and content to be consistent with brand expectations and storytelling.Responsible for all aspects of web site, including but not limited to: design, accuracy, updates, maintenance and content.Develops programs as needed for both athletically related and alumni-related events (e.g., Wearers of the Green, Celebration of Excellence, and other celebrations and events.Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.Performs other duties assigned.
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Administration
– 50%Provide the leadership and oversight of operations and staff to ensure a high standard of content strategy, brand development, creative ideation and strategic communications for all of DCARD.Advise, develop, and execute DCARD public relations strategy in consultation with the Director of Athletics or Recreation or designated staff.Oversee content creators to ensure strategic priorities and alignment of coverage for all 35 sport programs and DCARD.Responsible for development and management of annual budget and all financial aspects of strategic communications.Maintain personal proficiency as well as staff proficiency on all industry shifts to support DCARD strategic goals and initiatives.Collaborates with the varsity sports administration on the nomination of student-athletes forNCAAand CoSIDA Academic All-America awards, Academic All-Ivy recognition, and other general and sport-specific awards.Recruits, trains, and develops content creator staff and students.Recruits, hires, and deploys freelance writers, photographers, designers, and stat crew as needed.Oversees both permanent and active photography files for historical, individual and team photos. Organizes efficient storage of all digital photography.Oversees both the organization and maintenance of all permanent records of Dartmouth varsity athletics, including letterwinner lists; results of team contests and all relevant statistics; individual performances of interest; national and regional polls; and other information as appropriate.Serve as departmental liaison with all College publication offices, including Public Affairs, The Aegis, Alumni Magazine, Vox, student recruitment publications and others. Additionally, served as departmental liaison with college historians and archivists.Represents Dartmouth with the Ivy League,NCAA,ECAC, and other related organizations.Media Strategy – 30%Develop, implement, and educate relevant constituent groups on DCARD communication policy and process.Serve as the primary contact for selected sports.Serves as direct contact with all media representatives (i.e., print, online, radio, and television) interested in Dartmouth College Athletics & Recreation. Responsible for the development, editing, and distribution of all media releases, feature stories, and hometown releases, developing concepts and assigning material to staff and freelancers as appropriate.Responsible for the staffing and management of press areas for selected home contests, including issuance of credentials, assignment and supervision of statisticians and support personnel, and establishment of a professional atmosphere.Provides appropriate media material including game notes, programs, statistics, and media guides.Arranges in-game and post-game interviews as appropriate.Responsible for coordinating press-related social events.With other department staff, develops publications, invitations, and programs relating to these events.Strives for enhanced regional and national media exposure.Travels as needed with varsity teams, serving as media relations contact and providing administrative support, and assigns travel to other staff as appropriate.Brand Advancement – 20%Collaborates closely with the DCARD External Strategy team to ensure that all strategic content (e.g., website, digital, broadcast, etc.) effectively serves alumni, students, parents, recruits, fans, and media.Monitors quality of publication and content to be consistent with brand expectations and storytelling.Responsible for all aspects of web site, including but not limited to: design, accuracy, updates, maintenance and content.Develops programs as needed for both athletically related and alumni-related events (e.g., Wearers of the Green, Celebration of Excellence, and other celebrations and events.Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.Performs other duties assigned.
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