Marketing Account Manager

Marketing Account ManagerWaybetter Marketing is a marketing agency based in Columbia, Maryland, and we're currently seeking candidates with 4+ years of post-graduate experience who can be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays. We offer a hybrid schedule, with remote Wednesdays and Fridays for all employees.This Is Something You'll Want to be a Part of:We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. Our focus is exclusively on the higher education industry, and we use hyper-personalized, data-driven campaigns to achieve our goals. We tap into top marketing automation tools and our team's bright minds to deliver exceptional results for institutions of all shapes and sizes across the country.We’re currently looking for a driven Marketing Account Manager to join our team.You'll Enjoy Days of:Managing the end-to-end technical configuration and deployment of campaigns across email, SMS, print, digital ads, and webMaintaining separate student databases for each institution—routinely downloading, manipulating, and strategically importing complicated student dataCreating concise content for marketing efforts across the various channelsProofreading personal and colleague copywriting to ensure content is error-freeQuality testing websites and emails to ensure accuracy and proper usabilityManaging project deliverables with a strong adherence to deadlinesImproving results year-over-year through data analysis and strategic testing, proactively identifying concerns, and contributing to plans to pivot strategy as neededThis Role is Right for You if You Are:Akin to a marketing Swiss Army knife.Comfortable with data and marketing operations.Deadline focused.Committed to flawless execution.Competitive and driven by results.Detail oriented.A little bit creative, a little bit technical, and all-around motivated with a great attitude.Why You Want to Work at Waybetter:We’re an established, agile company poised for continued (and considerable!) growth. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.Here's a peek at our crew: https://www.waybettermarketing.com/about/Need something beyond a picture? Hear us speak from this sampling of webinars: https://www.waybettermarketing.com/webinars/Waybetter Perks:Competitive salary + bonusHealth insurance401(k) with a guaranteed 3% profit sharing15 days PTO plus numerous company holidaysPaid parental leavePre-set work-from-home daysProfessional development stipendFree snacksLearn more about Waybetter: https://www.waybettermarketing.com/Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.

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