AEG
Director of Marketing| Donald L Tucker Civic Center
AEG, Tallahassee, Florida, us, 32318
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Overview
The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and other events / activities within the facility, while developing creative marketing campaigns that promote public/community awareness. This position is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
This role will pay a salary of $65,000 to $75,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Close Date 04.03.24ResponsibilitiesProvide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events / activitiesEnhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.Aggressively create new ways to sell ticketsWork with sales team to market the venue for conventions, banquets, meetings and tradeshowsProvide support to sales team with creative collateral for sales presentations and outreach to include: brochures, website enhancements, social media campaigns, and other creative assistance to enhance sales efforts for events, suite sales, club ticket sales and sponsorshipsAssist in public relations efforts such as media releases, story pitches, media drops, interviews,Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetManage and coordinate all marketing, advertising and promotional activities, including development of marketing plans.Negotiate contracts with media and promotional partnersExplore non-traditional marketing opportunities for the facility and its eventsDevelop, monitor and evaluate annual marketing budgetCreate, prepare and implement advertising and promotional plans for booked eventsCommunicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationshipsTrack, analyze and compare event sales informationBe involved with the community and act as the voice for the venueManage event settlement packets, including collecting invoices, coding and creating a back-up packetDevelop collateral, including fliers, newsletters, websites, posters, postcards and email blastsManage day-to-day promotions and event activitiesResponsible for the management, content creation, and growthfor all venue social media platforms such as: Facebook and InstagramCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsPrepare written letter of agreements including negotiating termsPrepare weekly corporate marketing reports and participate in monthly conference calls with other Oak View Group entitiesCoordinate marketing efforts between promoters, artist management and local mediaDirect and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.Update website, marquee and in-venue digital systemsManage and grow database and develop email campaignsWork in conjunction with Group Sales and Premium Services managers to maximize revenues.Recruit and assist managing student intern recruitment and assignmentsResponsible for the creation of the Annual Report and Annual Venue Marketing planExplore non-traditional marketing opportunities for the facility and its eventsInterpret the venue customer experience through surveys and other means and aggregate results for presentationResearch, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimizedConduct focus groups and market researchPerform all other duties as required
QualificationsBachelor's Degree or better is preferred from an accredited college or university with major coursework in marketing, public relations, business administration or other related fieldMinimum of 6+ years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentProficient with media buying, promotions and public relationsKnowledge of ticketing platforms and marketing assets availableKnowledge of Website maintenanceAbility to work with wide array of client groups, vendors and business partners enterprise-wideAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicDigital expertise with various digital channels including website optimization, social media, and data acquisitionDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.Ability to work nights and weekends as required
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Overview
The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and other events / activities within the facility, while developing creative marketing campaigns that promote public/community awareness. This position is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
This role will pay a salary of $65,000 to $75,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Close Date 04.03.24ResponsibilitiesProvide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events / activitiesEnhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.Aggressively create new ways to sell ticketsWork with sales team to market the venue for conventions, banquets, meetings and tradeshowsProvide support to sales team with creative collateral for sales presentations and outreach to include: brochures, website enhancements, social media campaigns, and other creative assistance to enhance sales efforts for events, suite sales, club ticket sales and sponsorshipsAssist in public relations efforts such as media releases, story pitches, media drops, interviews,Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetManage and coordinate all marketing, advertising and promotional activities, including development of marketing plans.Negotiate contracts with media and promotional partnersExplore non-traditional marketing opportunities for the facility and its eventsDevelop, monitor and evaluate annual marketing budgetCreate, prepare and implement advertising and promotional plans for booked eventsCommunicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationshipsTrack, analyze and compare event sales informationBe involved with the community and act as the voice for the venueManage event settlement packets, including collecting invoices, coding and creating a back-up packetDevelop collateral, including fliers, newsletters, websites, posters, postcards and email blastsManage day-to-day promotions and event activitiesResponsible for the management, content creation, and growthfor all venue social media platforms such as: Facebook and InstagramCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsPrepare written letter of agreements including negotiating termsPrepare weekly corporate marketing reports and participate in monthly conference calls with other Oak View Group entitiesCoordinate marketing efforts between promoters, artist management and local mediaDirect and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.Update website, marquee and in-venue digital systemsManage and grow database and develop email campaignsWork in conjunction with Group Sales and Premium Services managers to maximize revenues.Recruit and assist managing student intern recruitment and assignmentsResponsible for the creation of the Annual Report and Annual Venue Marketing planExplore non-traditional marketing opportunities for the facility and its eventsInterpret the venue customer experience through surveys and other means and aggregate results for presentationResearch, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimizedConduct focus groups and market researchPerform all other duties as required
QualificationsBachelor's Degree or better is preferred from an accredited college or university with major coursework in marketing, public relations, business administration or other related fieldMinimum of 6+ years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentProficient with media buying, promotions and public relationsKnowledge of ticketing platforms and marketing assets availableKnowledge of Website maintenanceAbility to work with wide array of client groups, vendors and business partners enterprise-wideAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicDigital expertise with various digital channels including website optimization, social media, and data acquisitionDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.Ability to work nights and weekends as required
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