Brand Marketing Manager (MARKETING SUPV 2)

Under the direction of the Director of Brand Management and Marketing, the Brand Marketing Manager provides support and oversight of the UC Davis Health brand while also serving as marketing support to organizational entities (departments, programs, initiatives). This position is primary brand steward responsible for overseeing and advancing brand standards and educating, advising, and mentoring campus partners on the standards. Requires extensive interaction with stakeholder groups as well as coordination with Public Affairs and Marketing teams to achieve department-wide and organizational goals. The Brand Marketing Manager helps to create marketing programs that are consistent with brand direction and assures organizational alignment to support specific marketing objectives. Familiarity with managing the work of, and interacting with, copywriters, designers, photographers, and other creative support is necessary. This position supervises approximately 3 direct reports.Oversee and update as necessary all UC Davis Health brand standards and guidelines (print and online versions) including logo, color palette, editorial style, brand voice, and all associated elements.Develop initiatives that build brand awareness and increase brand value.Regular brand audits of all primary and most specialty care clinics throughout the region, to assess brand compliance, ensuring brand consistency of materials and environment.Work in collaboration with Patient Experience Team on various projects as they pertain to brand experience.In collaboration with Director, develop marketing plans for UC Davis Health departments, programs, and the like with specific objectives across various channels and segments including both patient audiences and physician audiences.Work in partnership with the Art Director (and creative team), develop briefs and assess creative direction to meet objectives for campaigns including but not limited to print, digital and video assets.Work closely with Marketing Media Specialist on all media placements related to marketing plans under their management.Direct and supervise assigned staff. Manage projects, workflows, timelines, and work distribution making sure they are sufficiently trained to perform duties satisfactorily and in compliance with University and department policy and procedure.Apply By Date1/30/2024; Interviews and recruiting process may occur at any timeMinimum QualificationsTen or more years of experience working in marketing and/or brand positions developing brand and marketing strategiesExperience as a brand manager/ambassador in capacity of upholding and reinforcing brand standards for an organizationMinimum of 2 years of experience supervising support staff in a creative capacityExperience developing and implementing comprehensive marketing plansExperience with managing both traditional and digital media campaignsExperience researching and analyzing information to identify trends, issues and potential invalid dataBachelor's degree in communications, business, marketing or related fieldExcellent oral and written communication skills; ability to interact effectively, courteously, and cooperatively with a wide range of individualsStrong problem-solving ability, including metrics-driven thinkingSkilled reporting on progress of projects for informal briefings, formal presentations and moreDemonstrated ability to write clear and concise business communications, with accurate spelling, grammar, and punctuation; excellent editing and proofreading skills to produce clear, error-free documentsAdvanced proficiency with all MS Office applications, including MS Word, PowerPoint, and Excel, with ability to enter data quickly and accurately, verify accuracy and generate reports and listsAbility to interpret UC Davis policy and procedures, laws and regulations pertaining to patient privacy rights, copyrights, and public informationAbility to always maintain and understand the need for professionalismPreferred QualificationsCRM experienceWorking knowledge of project management software, preferably WrikeKnowledge of AP styleWorking knowledge of Adobe Creative SuiteStrong knowledge of health care operations in a managed care environment, including understanding of interrelationship between health plan, medical group, and provider selectionKnowledge of UC Davis Health and its services, locations, and accepted health plansKnowledge of and experience with trafficking of advertisements across multiple mediumsDepartment Description*

The Department of Public Affairs and Marketing plans, manages, and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies, such as the news media, UC administration, UC Davis faculty, staff, and students; government/regulatory leaders, external physicians, business leaders, patients and health care consumers, and the general public.Position Information*

Salary or Pay Range:

udgeted annual salary range is $125,000-140,000 (full range $88,000-$166,600)*

Salary Frequency: Monthly*

Salary Grade: 24*

Payroll Title:

MARKETING SUPV 2*

Number of Positions: 1*

Appointment Type: Career*

Percentage of Time: 1.0*

Shift Hours: 08*

Location: Broadway Building*

Union Representation: No*

Benefits Eligible: Yes*

Hybrid/Remote/On-Site:

Hybrid, in-person twice weeklyBenefits*

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis Health offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting our handy

and ourHigh quality and low-cost medical plans to choose from to fit your family's needsUC pays for Dental and Vision insurance premiums for you and your familyExtensive leave benefits including Maternity, Paternity, Family & Medical Leave14 paid Holidays annuallyVacation/Paid Time OffSick Leave with unlimited accrualContinuing Education (CE) allowance and Education Reimbursement ProgramAccess to free professional development courses and learning opportunities for personal and professional growthWellness and on-site Employee Assistance Program including access to free mental health servicesSupplemental insurance offered including additional life, disability, short/long term disability, pet insurance and legal coveragePublic Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistant for qualified rolesRetirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be foundUC Davis cares about building a community, which is why we provide resources to enhance

as well as

(ERGs) to support our staffSpecial Requirements*

This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.*

As a condition of employment, you will be required to comply with the University of California

, as may be amended or revised from time to time.

Federal, state, or local public health directives may impose additional requirements.Diversity, Equity, Inclusion and BelongingAt UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds, and you belong here.As you consider joining UC Davis, please explore our

, our

and

for research and education, and our latest efforts to

. The

advancing inclusive excellence.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.Because we want you to be seen, our recruiting process at UC Davis fosters authenticity, diversity, and inclusion. Studies have shown that some people may not apply to jobs unless they meet every single qualification. Each unique role at UC Davis has a set of requirements and you could be perfect for this role, or you could be perfect for the next role! Don't meet all the requirements? We still encourage you to apply! #YouBelongHere

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