Church & Dwight Co., Inc.
Director, Social Media, Influencer and Search Marketing
Church & Dwight Co., Inc., Ewing Township, New Jersey, United States,
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locations
USA, Ewing, NJ
time type
Full time
posted on
Posted 5 Days Ago
job requisition id
R2024-10610
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.Job Location: Hybrid (Ewing, NJ/Home Office)At Church & Dwight, we value talented professionals with
a strong desire
to make a positive impact
in
our company. As a rapidly growing organization, we are always
seeking
passionate
,
creative,
and digitally savvy
individuals whose action-oriented
and digital-first
mindset will foster
profitable
growth
throughout our leading brands
.S
ocial
marketing
and community engagement
role
for
all
CHD brands
is
a critical leadership role
to d
eliver relevant, and contextual brand experiences
in digital ecosystem
grounded in meaningful, differentiated product benefits and features to driver awareness
,
conversion,
and sales
. This role
is
responsible for
looking at end to end social media activation for both paid and organic, partner with major AORs like Razorfish, Wavemaker and several boutique agencies as well as partners like TikTok,
YouTube
, Meta etc.
A
team
of
over 10 subject matter experts
will reports to this role
help delivering
on
social
marketing
critical success
factors
across CHD brands.Job Responsibilities:Spearhead
all
social media
and influencer marketing
Initiatives to
create
and implement a comprehensive social media strategy
across all
social
channels
across the
CHD
portfolio
.
O
wn the entirety of
Church and Dwight
social media strategy, including driving best-in-class content, community management, social listening,
organic
and paid
social
media.
Implement
activities and initiatives
to enable delivery of highly personalized
digital
content at scale to increase conversion throughout the marketing funnel.
Lead social community of practice across CHD brands
to increase brand engagement
through storytelling with compelling
digital
content
and foster
positive sentiment
via
appropriately intersect
ing
organic social conversation
s
.
Collaborate
with
E-
Commerce
and DTC
teams in terms of social commerce related launches, activation, and measurement both on retail platforms like Amazon
, Walmart.com,
Target.Com
, DTC channels
and on core social platforms like TikTok,
Meta,
Instagram
and emerging channels
.
Collaborate closely with
customer experience and in-
house
design
team to create dynamic and visually appealing social media content, including copy, graphics, and video
leveraging
up coming
tech such as AI.
Coach and develop Social Media Manager
and
Coordinator
team
and upskill talent across digital,
marketing,
and broader commercial teams to drive impact from social commerce, social media, livestreaming etc.
Work in a forward looking and future ready manner for social as a key enabler for CHD brands.
W
ork with an attitude of a disruptive creator and be able to lean in and test and learn new areas, scale up and scale down as needed.
W
ork closely with
Media and Measurement team
on overall investment in social areas and continually
optimize
towards key performance indicators that are most relevant within the categories
we
play in.
Develop action plans for achieving and measuring social media success, including setting key metrics,
measurement,
and optimization strategies.
D
evelop and execute a comprehensive digital marketing strategy to
acquire
new customers
utilizing
paid search, organic search,
and
social media
search
.
Establish the approach for Paid Search activations, inclusive of defining the objectives & KPIs, target
consumers
,
digital
channel mix,
and key words
tactic
.
Develop and execute effective paid search campaigns
in line with brand
strategy,
overseeing
and guiding execution
such as ad group structure, keyword strategy, and budgeting
etc
as well as
report
ing
on the performance of all paid search advertising
.
Create and nurture “Out of the box” and “disruptor” mindset within her/his team combined with appreciation and respect for the rich legacy of over 170 years at Church and Dwight
Be a social evangelist at Church and Dwight, helping influence the adoption of, and enthusiasm for, social media across the
company
,
keeping atop emerging technologies and
trends.
Education And Experience:Bachelor’s Degree Required
Must have a
minimum
10
years of relevant experience
in s
ocial media,
influencer marketing,
or
digital marketing.
A
seasoned leader with
7 years of
experience in managing a social media agenda for large
consumer
brands
.
Must have
minimum
5 years of experience
managing and leading
team
.
Experience
in
MarTech
tools
such as
social listening,
customer data platforms, voice of customer, email service providers
,
marketing automation, personalization engines, content management,
and consumer
journey orchestration
.
Have
demonstrated
independent, strategic, and creative think
ing
while being
a
strong team
player (no job is too small or too large) and willing to take on
additional
responsibilities
as necessary.
Leveraged a
nalytical mindset
to understand
digital
marketing landscape
and
influencer
marketing.
CompetenciesS
trong financial business acumen
Self-motivated and ability to work in fast-paced ever-changing environment
with minimum day to day
oversight.
Dealing with ambiguity
Influence without authority
Ability to explore disruptive ideas and challenge the
status quo.
“Doer” and “executor” – knows when
it’s
time to stop
brainstorming
and start
executing.
Outstanding stakeholder management skills – knows who to involve and
when.
Exceptional interpersonal and communication skills
#piqChurch & Dwight is proud to be an Equal Opportunity
Employer/Veterans/Individuals
with Disabilities.
For more information on our company, our brands and our culture visit us at
http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.
#J-18808-Ljbffr
here
.
Director, Social Media, Influencer and Search Marketing page is loaded
Director, Social Media, Influencer and Search Marketing
Apply
locations
USA, Ewing, NJ
time type
Full time
posted on
Posted 5 Days Ago
job requisition id
R2024-10610
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.Job Location: Hybrid (Ewing, NJ/Home Office)At Church & Dwight, we value talented professionals with
a strong desire
to make a positive impact
in
our company. As a rapidly growing organization, we are always
seeking
passionate
,
creative,
and digitally savvy
individuals whose action-oriented
and digital-first
mindset will foster
profitable
growth
throughout our leading brands
.S
ocial
marketing
and community engagement
role
for
all
CHD brands
is
a critical leadership role
to d
eliver relevant, and contextual brand experiences
in digital ecosystem
grounded in meaningful, differentiated product benefits and features to driver awareness
,
conversion,
and sales
. This role
is
responsible for
looking at end to end social media activation for both paid and organic, partner with major AORs like Razorfish, Wavemaker and several boutique agencies as well as partners like TikTok,
YouTube
, Meta etc.
A
team
of
over 10 subject matter experts
will reports to this role
help delivering
on
social
marketing
critical success
factors
across CHD brands.Job Responsibilities:Spearhead
all
social media
and influencer marketing
Initiatives to
create
and implement a comprehensive social media strategy
across all
social
channels
across the
CHD
portfolio
.
O
wn the entirety of
Church and Dwight
social media strategy, including driving best-in-class content, community management, social listening,
organic
and paid
social
media.
Implement
activities and initiatives
to enable delivery of highly personalized
digital
content at scale to increase conversion throughout the marketing funnel.
Lead social community of practice across CHD brands
to increase brand engagement
through storytelling with compelling
digital
content
and foster
positive sentiment
via
appropriately intersect
ing
organic social conversation
s
.
Collaborate
with
E-
Commerce
and DTC
teams in terms of social commerce related launches, activation, and measurement both on retail platforms like Amazon
, Walmart.com,
Target.Com
, DTC channels
and on core social platforms like TikTok,
Meta,
and emerging channels
.
Collaborate closely with
customer experience and in-
house
design
team to create dynamic and visually appealing social media content, including copy, graphics, and video
leveraging
up coming
tech such as AI.
Coach and develop Social Media Manager
and
Coordinator
team
and upskill talent across digital,
marketing,
and broader commercial teams to drive impact from social commerce, social media, livestreaming etc.
Work in a forward looking and future ready manner for social as a key enabler for CHD brands.
W
ork with an attitude of a disruptive creator and be able to lean in and test and learn new areas, scale up and scale down as needed.
W
ork closely with
Media and Measurement team
on overall investment in social areas and continually
optimize
towards key performance indicators that are most relevant within the categories
we
play in.
Develop action plans for achieving and measuring social media success, including setting key metrics,
measurement,
and optimization strategies.
D
evelop and execute a comprehensive digital marketing strategy to
acquire
new customers
utilizing
paid search, organic search,
and
social media
search
.
Establish the approach for Paid Search activations, inclusive of defining the objectives & KPIs, target
consumers
,
digital
channel mix,
and key words
tactic
.
Develop and execute effective paid search campaigns
in line with brand
strategy,
overseeing
and guiding execution
such as ad group structure, keyword strategy, and budgeting
etc
as well as
report
ing
on the performance of all paid search advertising
.
Create and nurture “Out of the box” and “disruptor” mindset within her/his team combined with appreciation and respect for the rich legacy of over 170 years at Church and Dwight
Be a social evangelist at Church and Dwight, helping influence the adoption of, and enthusiasm for, social media across the
company
,
keeping atop emerging technologies and
trends.
Education And Experience:Bachelor’s Degree Required
Must have a
minimum
10
years of relevant experience
in s
ocial media,
influencer marketing,
or
digital marketing.
A
seasoned leader with
7 years of
experience in managing a social media agenda for large
consumer
brands
.
Must have
minimum
5 years of experience
managing and leading
team
.
Experience
in
MarTech
tools
such as
social listening,
customer data platforms, voice of customer, email service providers
,
marketing automation, personalization engines, content management,
and consumer
journey orchestration
.
Have
demonstrated
independent, strategic, and creative think
ing
while being
a
strong team
player (no job is too small or too large) and willing to take on
additional
responsibilities
as necessary.
Leveraged a
nalytical mindset
to understand
digital
marketing landscape
and
influencer
marketing.
CompetenciesS
trong financial business acumen
Self-motivated and ability to work in fast-paced ever-changing environment
with minimum day to day
oversight.
Dealing with ambiguity
Influence without authority
Ability to explore disruptive ideas and challenge the
status quo.
“Doer” and “executor” – knows when
it’s
time to stop
brainstorming
and start
executing.
Outstanding stakeholder management skills – knows who to involve and
when.
Exceptional interpersonal and communication skills
#piqChurch & Dwight is proud to be an Equal Opportunity
Employer/Veterans/Individuals
with Disabilities.
For more information on our company, our brands and our culture visit us at
http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.
#J-18808-Ljbffr