The Aspen Institute
Brand Marketing and Design Associate
The Aspen Institute, Washington, District of Columbia, us, 20022
The Aspen Institute
The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.
Commitment to Diversity, Equity & Inclusion
To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff. The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others. Visit our
to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment.
Program Description:
The Communications and Marketing Department creates compelling content to elevate and position the Aspen Institute as a values-based organization that ignites human potential through dialogue, leadership, and action to build understanding and create new possibilities for a better world. The department also serves as an in-house agency that provides communications and marketing support to the Institute's 40+ programs, initiatives, public events, fundraising efforts, and the president's office. Learn more at.
We function on the foundation of 5 values: Collaboration, Learning, Excellence, Accountability and Respect or CLEAR. These attributes and behaviors are how we work. Upholding our department values is of paramount importance as they guide us to thoughtfully engage with our colleagues whilst performing at the highest level.
Basic Function:
The Brand Marketing and Design Associate is a one-year position that will help advance the brand of the Aspen Institute by both supporting high priority initiatives in leadership and piloting new projects in brand marketing. Specifically, this role will provide executional communications and design support to the Aspen Global Leadership Network, the Resnick Aspen Action Forum, and Weave: The Social Fabric Project and work closely with the Institute's Managing Director of Communications, Marketing, and Strategic Initiatives and Brand and Marketing Consultant on brand extension opportunities for the Aspen Institute store, Resnick Center for Herbert Bayer Studies, and the Aspen Meadows Resort. This role is vital in amplifying the Institute's impact, enhancing visibility, and fostering engagement with our mission.
This position reports to the Managing Director; dotted line to AGLN Sr. Comms Manager, key relationships with Content Strategy Director, and Brand Marketing Consultant. The salary for this position is $62,000. This position is in the Aspen Institute's Washington, D.C. office and is expected to work from the office at least 40% of the time.
Essential Duties and Responsibilities:
Leadership Program Support (50%)
Overview: Provide executional communications and design support at programmatic level to the following: Aspen Global Leadership Network, Resnick Aspen Action Forum, and Weave: the Social Fabric Project
Aspen Global Leadership Network (35%)
Digital Production: Collaborate in content creation and production for AGLN and Resnick Aspen Action Forum website, social media channels, and digital channels.
Newsletter Production: Collaborate in production of e-mail communications, including monthly bulletin, Action Forum marketing emails, custom e-blasts, etc.
Event Design and Visual Identity: Collaborate with AGLN team to support brand development and design for gatherings including the Resnick Aspen Action Forum
Brand Management: Collaborate in stewarding the AGLN, Action Forum, and Fellowship brands by maintaining brand assets (logos, style guides, etc.) and content library.
Weave: The Social Fabric Project (10%)
Layout and Design: Collaborate with Weave in the production of collateral, social media. posts, and digital images (non-video).
Editorial Calendar Support: Support Weave's communication team in maintaining their editorial calendar by identifying ways to ensure timely production of necessary collateral.
Leadership Division Executive Office (5%)
Layout and Design: Produce division-level communications including board reports,drafts of external messages, and internal communications.
Enterprise Brand Marketing and Content Development (25%)
Overview: Provide executional and strategy development support on brand extension and marketing initiatives
Design and Production: Collaborate with Brand Marketing Consultant to create visually engaging assets, such as imagery, videos, and infographics, that align with brand messaging and enhance storytelling efforts on digital and social channels.
Marketing Communications: Assist in managing marketing communications such as newsletters, promotional emails, lead generation initiatives, and paid ads eCommerce: Assist in managing the Institute's e-commerce site, including product images, placement, and descriptions.
Storytelling: Craft compelling brand stories, in partnership with the Brand Marketing Consultant and Content Strategy Director, that resonate with target audiences. Develop narratives that highlight the unique features, values, and experiences offered by the Aspen Meadows, Bayer Museum, and our online store.
Editorial Calendar: In collaboration with Content Strategy Director and Brand Marketing Consultant, develop and maintain an editorial calendar to plan content creation and distribution for the Aspen Meadows, Bayer Museum, and our online store via Aspen Institute and partner channels.
Product Development: Collaborate with Brand Marketing Consultant and the Resnick Center for Herbert Bayer Studies team to co-create and promote exclusive merchandise for our e-commerce store.
Enterprise Communications Support (25%)
Overview: Provide content creation and production support to enterprise editorial strategy
Collaborate with enterprise content team (digital producers and content strategy director) to meet organizations goals; support the creation and curation of compelling content for the organization's main digital channels, including the website, social media, email newsletters, and other digital platforms.
Knowledge, Education, and Experience:
Has 3-6 years in communications-focused work
Has a bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field a plus.
Demonstrated experience creating content calendars and implementing strategies.
Strong writing/editing skills for concise and compelling online content.
Experience managing social media, including Twitter/X, Facebook, Instagram, LinkedIn, and YouTube; Experience using social CMS platforms such as Sprout a plus.
Experience interpreting and reporting analytics for reporting to team members and leadership.
Is proficient in multitasking and meeting deadlines.
Has an understanding of digital audiences and online content trends.
Has communication skills for teamwork and stakeholder collaboration.
Is up-to-date with digital trends, emerging formats, and social platforms.
Has a passion for storytelling, journalism, and cultural trends.
Maintains curiosity, empathy, hustle, and grit
The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.
The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against .
If you would like to request a reasonable accommodation regarding the accessibility of our website, a modification or adjustment of the job application or interview process due to a disability, contact
or call (202) 736-5800.
#J-18808-Ljbffr
The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.
Commitment to Diversity, Equity & Inclusion
To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff. The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others. Visit our
to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment.
Program Description:
The Communications and Marketing Department creates compelling content to elevate and position the Aspen Institute as a values-based organization that ignites human potential through dialogue, leadership, and action to build understanding and create new possibilities for a better world. The department also serves as an in-house agency that provides communications and marketing support to the Institute's 40+ programs, initiatives, public events, fundraising efforts, and the president's office. Learn more at.
We function on the foundation of 5 values: Collaboration, Learning, Excellence, Accountability and Respect or CLEAR. These attributes and behaviors are how we work. Upholding our department values is of paramount importance as they guide us to thoughtfully engage with our colleagues whilst performing at the highest level.
Basic Function:
The Brand Marketing and Design Associate is a one-year position that will help advance the brand of the Aspen Institute by both supporting high priority initiatives in leadership and piloting new projects in brand marketing. Specifically, this role will provide executional communications and design support to the Aspen Global Leadership Network, the Resnick Aspen Action Forum, and Weave: The Social Fabric Project and work closely with the Institute's Managing Director of Communications, Marketing, and Strategic Initiatives and Brand and Marketing Consultant on brand extension opportunities for the Aspen Institute store, Resnick Center for Herbert Bayer Studies, and the Aspen Meadows Resort. This role is vital in amplifying the Institute's impact, enhancing visibility, and fostering engagement with our mission.
This position reports to the Managing Director; dotted line to AGLN Sr. Comms Manager, key relationships with Content Strategy Director, and Brand Marketing Consultant. The salary for this position is $62,000. This position is in the Aspen Institute's Washington, D.C. office and is expected to work from the office at least 40% of the time.
Essential Duties and Responsibilities:
Leadership Program Support (50%)
Overview: Provide executional communications and design support at programmatic level to the following: Aspen Global Leadership Network, Resnick Aspen Action Forum, and Weave: the Social Fabric Project
Aspen Global Leadership Network (35%)
Digital Production: Collaborate in content creation and production for AGLN and Resnick Aspen Action Forum website, social media channels, and digital channels.
Newsletter Production: Collaborate in production of e-mail communications, including monthly bulletin, Action Forum marketing emails, custom e-blasts, etc.
Event Design and Visual Identity: Collaborate with AGLN team to support brand development and design for gatherings including the Resnick Aspen Action Forum
Brand Management: Collaborate in stewarding the AGLN, Action Forum, and Fellowship brands by maintaining brand assets (logos, style guides, etc.) and content library.
Weave: The Social Fabric Project (10%)
Layout and Design: Collaborate with Weave in the production of collateral, social media. posts, and digital images (non-video).
Editorial Calendar Support: Support Weave's communication team in maintaining their editorial calendar by identifying ways to ensure timely production of necessary collateral.
Leadership Division Executive Office (5%)
Layout and Design: Produce division-level communications including board reports,drafts of external messages, and internal communications.
Enterprise Brand Marketing and Content Development (25%)
Overview: Provide executional and strategy development support on brand extension and marketing initiatives
Design and Production: Collaborate with Brand Marketing Consultant to create visually engaging assets, such as imagery, videos, and infographics, that align with brand messaging and enhance storytelling efforts on digital and social channels.
Marketing Communications: Assist in managing marketing communications such as newsletters, promotional emails, lead generation initiatives, and paid ads eCommerce: Assist in managing the Institute's e-commerce site, including product images, placement, and descriptions.
Storytelling: Craft compelling brand stories, in partnership with the Brand Marketing Consultant and Content Strategy Director, that resonate with target audiences. Develop narratives that highlight the unique features, values, and experiences offered by the Aspen Meadows, Bayer Museum, and our online store.
Editorial Calendar: In collaboration with Content Strategy Director and Brand Marketing Consultant, develop and maintain an editorial calendar to plan content creation and distribution for the Aspen Meadows, Bayer Museum, and our online store via Aspen Institute and partner channels.
Product Development: Collaborate with Brand Marketing Consultant and the Resnick Center for Herbert Bayer Studies team to co-create and promote exclusive merchandise for our e-commerce store.
Enterprise Communications Support (25%)
Overview: Provide content creation and production support to enterprise editorial strategy
Collaborate with enterprise content team (digital producers and content strategy director) to meet organizations goals; support the creation and curation of compelling content for the organization's main digital channels, including the website, social media, email newsletters, and other digital platforms.
Knowledge, Education, and Experience:
Has 3-6 years in communications-focused work
Has a bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field a plus.
Demonstrated experience creating content calendars and implementing strategies.
Strong writing/editing skills for concise and compelling online content.
Experience managing social media, including Twitter/X, Facebook, Instagram, LinkedIn, and YouTube; Experience using social CMS platforms such as Sprout a plus.
Experience interpreting and reporting analytics for reporting to team members and leadership.
Is proficient in multitasking and meeting deadlines.
Has an understanding of digital audiences and online content trends.
Has communication skills for teamwork and stakeholder collaboration.
Is up-to-date with digital trends, emerging formats, and social platforms.
Has a passion for storytelling, journalism, and cultural trends.
Maintains curiosity, empathy, hustle, and grit
The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.
The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against .
If you would like to request a reasonable accommodation regarding the accessibility of our website, a modification or adjustment of the job application or interview process due to a disability, contact
or call (202) 736-5800.
#J-18808-Ljbffr