Orases
Job Description
Job Description Salary:Orases was founded in 2000 and has grown to be a leader in customer software by solving complex challenges and giving businesses innovative technology solutions. We are a culturally driven organization whose success is a direct result of our talented team working collaboratively to reach a shared vision and goal. We are looking to grow our team further this year by bringing aboard a Marketing Specialist with a passion for and strong understanding of technology who can support and facilitate our growth even further.
As the Orases Marketing Specialist, you will work directly with and assist the Business Development team in successfully building revenue and new sales opportunities for Orases. To be successful within this
role, you must be a creative and driven, experienced marketing professional with exceptional verbal and written communication skills. In other words, you should be a marketing rockstar!RESPONSIBILITIES:
Marketing and Brand Strategy Development:Work cohesively with various company areas
to integrate marketing efforts with overall Orases objectivesConsistently research industry trends, competitor activities, and evolving marketing practices, applying this knowledge to strategically enhance marketing strategies
Content Creation, SEO Management, Social Media and Newsletter:Write, publish, and optimize engaging blog posts in support of the marketing and brand strategy to enhance online visibility and attract organic traffic for platforms like LinkedIn, X, TikTok, Instagram, YouTube, podcasts and Facebook, integrating SEO best practicesDevelop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized contentConduct keyword research and use analytics tools to monitor and refine SEO strategiesDesign, curate, and manage regular newsletters to clients, featuring updates, insights, and relevant content to foster client engagement and retention
Case Studies, Proposals, and SEO Copywriting:Develop compelling case studies and proposals, rich in keywords and aligned with SEO best practicesCollaborate with Orases’ sales and client success teams to enhance the effectiveness of marketing
materials
Trade Show Marketing Preparation:Coordinate the design and production of marketing materials for trade shows, such as brochures, banners, and promotional itemsOversee the setup and design of the company’s trade show booth, ensuring a professional and engaging presentation in collaboration with the sales team for presentations and potential demonstrations
Analytics, Reporting:Analyze the performance of marketing efforts, including campaigns, newsletter engagement and SEO using specialized tools to strategically grow the Orases brandConsistently report on key metrics of marketing campaign effectiveness, identifying opportunities to optimize marketing strategies and efforts
In this role, the candidate will need to balance creativity with analytical skills, possessing a strong understanding of Search Engine Optimization, digital marketing, and adaptive communication. Success in this role requires the ability to maintain and strengthen team and client relationships through consistent, high-quality, and informative communication.
SKILLS:Bachelor’s Degree in marketing or communications-related field preferred (or relevant experience)Minimum of 3 years within a marketing, social media or communications role, technology experience and passion requiredExcellent written and verbal communication skillsExperience using and reporting on marketing analyticsProficient in Google Suite, HubSpotIn-depth understanding of digital marketing, email marketing, and SEOGraphic design experience a plusWorking knowledge with AI ToolsWordPress or similar CMS knowledgeProven ability to work independently with little or no supervision managing time effectivelyHighly organized and project oriented with the ability to work in fast-paced environment
QUALIFICATIONS:A wealth of marketing and growth experience with a track record of building and scaling high-performing B2B customer acquisition machines from the ground upAbility to translate high-level strategy with hands-on execution when necessaryExperience in a player / coach position. You will be expected to execute on the strategy we create, prior to scaling and using resources to support this.Technical background or strong familiarity with software development, data science, AI, or similar fields and an entrepreneurial mindset, and have a relentless drive for successStrong analytical skills and a knack for using data to make decisionsExperience managing a budgetAmbition and drive to learn and grow through micro-experiments and failing fast
ORASES CORE VALUES:
We at Orases follow the code, and D.R.I.V.E. our projects and each other forward. Through careful consideration for Demonstrating thoughtful communication, Respect, Integrity, Value and Excelling at our craft, we are able to provide the best possible solution for clients. This process enhances all business capabilities, and is proven to improve efficiency.
Demonstrate thoughtful communication:
Say what you mean in a respectful, timely and relevant manner, remembering that not everything needs to be said.Rise to the occasion:
Having “grit” and digging deep when needed to get the results.Integrity all the time:
Do what you say you are going to do.Value to clients:
Be present, contribute and be a good steward of the client's money.Excel at your craft:
Constantly seek new ways to grow and learn to be the best you can be.
BENEFITS:
Work out of our beautiful and wacky office here in Frederick, MD. We have ping pong to settle disputes, full band equipment for when the rhythm gets you, a fully stocked kitchen with healthy choices as well as cabinets filled with bad decisions and zero judgment for all your snacking needs.Health, Dental, Vision with nationwide options to meet your needs wherever you hang your hat. There is a good chance you can still use Dr. Dan even if you are too old for the suckers.Company paid life insurance, short term disability and long term disability. Let us pay for your peace of mind.End of year bonus potential (mo’ money) based on individual and company performance401K Roth and non Roth options with a 4% company match for the first 5% you contribute. This FREE MONEY is fully vested and portable should you make the poor decision to leave us one day.Team perk truck, Orases One, that you can borrow for driving, hauling or failed off road attemptsEmployee Assistance Program- We know sometimes life happens and you might not want your job knowing about the idiotic things you do outside of work; we offer you a 3rd party confidential line to call 24 hours a day for whatever life throws your way or just to talk if needed.Fringe benefits to offer you lifestyle choices of where your benefits money goes. Options range from pet insurance, activity kits for kids, hotels and travel, health and wellness options, food delivery options, and the choices go on and on for you to decide what benefits YOU.Training and learning opportunities and reimbursements to help you to grow in excelling at your craftTalented team of salespeople, software developers, and more to support you in building campaigns, automations, videos, and whatever else you may need to grow the Orases brand, unless you fail horrifically and then we don’t know you.Fun and silly events, celebrations, and team social opportunities both virtual and in person. We regularly fly in team members who want to visit the office or experience an in person event. It is all fun and games, at least until the Frederick police show up.Annual in person retreat where the entire team comes together in person to bond and have fun together in legally respectful ways, mostly.
Our number one benefit at Orases and reason for our success is our TEAM. If you are a marketing rockstar and are ready to join a thriving culture to help it grow to even greater success, then go to orases.com to learn more about us, the way we work, and how you may fit into the best software development team out there!
#J-18808-Ljbffr
Job Description Salary:Orases was founded in 2000 and has grown to be a leader in customer software by solving complex challenges and giving businesses innovative technology solutions. We are a culturally driven organization whose success is a direct result of our talented team working collaboratively to reach a shared vision and goal. We are looking to grow our team further this year by bringing aboard a Marketing Specialist with a passion for and strong understanding of technology who can support and facilitate our growth even further.
As the Orases Marketing Specialist, you will work directly with and assist the Business Development team in successfully building revenue and new sales opportunities for Orases. To be successful within this
role, you must be a creative and driven, experienced marketing professional with exceptional verbal and written communication skills. In other words, you should be a marketing rockstar!RESPONSIBILITIES:
Marketing and Brand Strategy Development:Work cohesively with various company areas
to integrate marketing efforts with overall Orases objectivesConsistently research industry trends, competitor activities, and evolving marketing practices, applying this knowledge to strategically enhance marketing strategies
Content Creation, SEO Management, Social Media and Newsletter:Write, publish, and optimize engaging blog posts in support of the marketing and brand strategy to enhance online visibility and attract organic traffic for platforms like LinkedIn, X, TikTok, Instagram, YouTube, podcasts and Facebook, integrating SEO best practicesDevelop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized contentConduct keyword research and use analytics tools to monitor and refine SEO strategiesDesign, curate, and manage regular newsletters to clients, featuring updates, insights, and relevant content to foster client engagement and retention
Case Studies, Proposals, and SEO Copywriting:Develop compelling case studies and proposals, rich in keywords and aligned with SEO best practicesCollaborate with Orases’ sales and client success teams to enhance the effectiveness of marketing
materials
Trade Show Marketing Preparation:Coordinate the design and production of marketing materials for trade shows, such as brochures, banners, and promotional itemsOversee the setup and design of the company’s trade show booth, ensuring a professional and engaging presentation in collaboration with the sales team for presentations and potential demonstrations
Analytics, Reporting:Analyze the performance of marketing efforts, including campaigns, newsletter engagement and SEO using specialized tools to strategically grow the Orases brandConsistently report on key metrics of marketing campaign effectiveness, identifying opportunities to optimize marketing strategies and efforts
In this role, the candidate will need to balance creativity with analytical skills, possessing a strong understanding of Search Engine Optimization, digital marketing, and adaptive communication. Success in this role requires the ability to maintain and strengthen team and client relationships through consistent, high-quality, and informative communication.
SKILLS:Bachelor’s Degree in marketing or communications-related field preferred (or relevant experience)Minimum of 3 years within a marketing, social media or communications role, technology experience and passion requiredExcellent written and verbal communication skillsExperience using and reporting on marketing analyticsProficient in Google Suite, HubSpotIn-depth understanding of digital marketing, email marketing, and SEOGraphic design experience a plusWorking knowledge with AI ToolsWordPress or similar CMS knowledgeProven ability to work independently with little or no supervision managing time effectivelyHighly organized and project oriented with the ability to work in fast-paced environment
QUALIFICATIONS:A wealth of marketing and growth experience with a track record of building and scaling high-performing B2B customer acquisition machines from the ground upAbility to translate high-level strategy with hands-on execution when necessaryExperience in a player / coach position. You will be expected to execute on the strategy we create, prior to scaling and using resources to support this.Technical background or strong familiarity with software development, data science, AI, or similar fields and an entrepreneurial mindset, and have a relentless drive for successStrong analytical skills and a knack for using data to make decisionsExperience managing a budgetAmbition and drive to learn and grow through micro-experiments and failing fast
ORASES CORE VALUES:
We at Orases follow the code, and D.R.I.V.E. our projects and each other forward. Through careful consideration for Demonstrating thoughtful communication, Respect, Integrity, Value and Excelling at our craft, we are able to provide the best possible solution for clients. This process enhances all business capabilities, and is proven to improve efficiency.
Demonstrate thoughtful communication:
Say what you mean in a respectful, timely and relevant manner, remembering that not everything needs to be said.Rise to the occasion:
Having “grit” and digging deep when needed to get the results.Integrity all the time:
Do what you say you are going to do.Value to clients:
Be present, contribute and be a good steward of the client's money.Excel at your craft:
Constantly seek new ways to grow and learn to be the best you can be.
BENEFITS:
Work out of our beautiful and wacky office here in Frederick, MD. We have ping pong to settle disputes, full band equipment for when the rhythm gets you, a fully stocked kitchen with healthy choices as well as cabinets filled with bad decisions and zero judgment for all your snacking needs.Health, Dental, Vision with nationwide options to meet your needs wherever you hang your hat. There is a good chance you can still use Dr. Dan even if you are too old for the suckers.Company paid life insurance, short term disability and long term disability. Let us pay for your peace of mind.End of year bonus potential (mo’ money) based on individual and company performance401K Roth and non Roth options with a 4% company match for the first 5% you contribute. This FREE MONEY is fully vested and portable should you make the poor decision to leave us one day.Team perk truck, Orases One, that you can borrow for driving, hauling or failed off road attemptsEmployee Assistance Program- We know sometimes life happens and you might not want your job knowing about the idiotic things you do outside of work; we offer you a 3rd party confidential line to call 24 hours a day for whatever life throws your way or just to talk if needed.Fringe benefits to offer you lifestyle choices of where your benefits money goes. Options range from pet insurance, activity kits for kids, hotels and travel, health and wellness options, food delivery options, and the choices go on and on for you to decide what benefits YOU.Training and learning opportunities and reimbursements to help you to grow in excelling at your craftTalented team of salespeople, software developers, and more to support you in building campaigns, automations, videos, and whatever else you may need to grow the Orases brand, unless you fail horrifically and then we don’t know you.Fun and silly events, celebrations, and team social opportunities both virtual and in person. We regularly fly in team members who want to visit the office or experience an in person event. It is all fun and games, at least until the Frederick police show up.Annual in person retreat where the entire team comes together in person to bond and have fun together in legally respectful ways, mostly.
Our number one benefit at Orases and reason for our success is our TEAM. If you are a marketing rockstar and are ready to join a thriving culture to help it grow to even greater success, then go to orases.com to learn more about us, the way we work, and how you may fit into the best software development team out there!
#J-18808-Ljbffr