Cooley LLP
Marketing Content Specialist Cooley is seeking a Marketing Content Specialist to join the Marketing & Business Development team.Position summary
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Under the direction of the Marketing Content Manager, the Marketing Content Specialist will take the lead on specific marketing content projects, provide high-level assistance on major initiatives to assess and improve the firm's standard marketing content, and support the team's infrastructure. As a member of the marketing content team, this role will support the development of uniform and evergreen marketing collateral and materials used to promote the firm's strengths; assist with standardizing, centralizing and maintaining those materials; and establish systems and tools that help ensure consistency and accuracy in the materials developed across the firm. This role will work closely with the digital marketing, thought leadership, pitches & proposals and creative teams, as well as the marketing department at large and other administrative teams. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties include, but are not limited to, the following:Position responsibilities
:Draft and edit marketing materials, including but not limited to firm, department, practice and matter descriptions, fact sheets and one-pagers, biographies, "standard" materials and templates, placemats and short-form videoCollaborating with the Marketing Content Manager, champion marketing content projects from start to finish, with appropriate and clear communication around project status and changes to project planDevelop and implement marketing content processes and strategies to improve the quality of materials across the department and firmInitiate and collaborate on ideas to enhance the firm's marketing content materials, including by participating in conversations to innovate on new concepts and systemsAssist with maintenance of firmwide marketing materials and templates in a centralized self-serve portal; maintenance of repository of completed projects; and oversee maintenance tasks carried out by team as applicableGuide department, lawyers and team on best practices for marketing content materialsPrepare reports to evaluate the marketing content team's successes and opportunities, including by tracking and analyzing all requests and completed materialsMaintain accurate language and descriptions for marketing materials, leveraging Foundation, Frontify and other firm platforms/resources; this will involve collaboration with practice group marketing team and other firm departments, as neededCoordinate the final production of marketing materials, including checking all materials for grammar, spelling and compliance with firm style; become deeply knowledgeable about Cooley style and educate others on it to help ensure the firm's editorial standards are upheldCollaborate with the creative team, freelance writers and copy editors to develop, edit and maintain marketing content that aligns with Cooley's brand and adheres to our style guideAssess and process requests for marketing materials that come in through an intake formEffectively communicate across various marketing teams to set expectations, understand needs and deliver final products; become a trusted go-to professional for Cooley partners and firm leadersSupport strategic growth and development of the marketing content verticalAll other duties as assigned or requiredSkills & experience
:Required :After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications, including firm marketing systems softwareAvailable to work overtime, as requiredAbility to travel, as required4+ years direct applicable marketing experienceStrong writer. Expertise in copy editing and strong proofing skills; detailed knowledge of AP style guidePreferred :Bachelor's degree in business, communication, marketing, journalism or related fieldProject management experienceExperience in a law firm or professional services environment, preferably with a strong background in marketing, communications and/or business developmentWorking knowledge of professional services industriesExperience with analysis and reportingCompetencies:Excellent communication skills, both written and verbal; ability to communicate effectively and tactfully with individuals at all levels in the firm; must be able to handle difficult situations and interact with various personalities and communication styles; assertive, but flexible as to styleSelf-starter who is a team player, organized and motivatedAbility to work with minimal supervision in a highly collaborative environmentAbility to mentor, onboard and guide junior team members; must be able to effectively work across a global team and serve as a facilitator to meet project goalsWorking knowledge of legal, business and tech sectorsOutstanding attention to detail, project management skills, and problem solving/troubleshooting skillsAbility to multi-task, work well under pressure and coordinate sophisticated marketing programs with good resultsExhibit high energy and genuine enthusiasm for law firm marketing activities and goals while maintaining a healthy, competitive spiritAbility to develop professional relationships with department members, attorneys and other business professionalsStrong analytic and research skillsAbility to consistently meet deadlinesComprehensive, accurate notetakingReliable and punctualCooley offers a competitive compensation and excellent benefits package.EOEThe expected hourly pay range for this position is $32.00 - $45.00. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
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Under the direction of the Marketing Content Manager, the Marketing Content Specialist will take the lead on specific marketing content projects, provide high-level assistance on major initiatives to assess and improve the firm's standard marketing content, and support the team's infrastructure. As a member of the marketing content team, this role will support the development of uniform and evergreen marketing collateral and materials used to promote the firm's strengths; assist with standardizing, centralizing and maintaining those materials; and establish systems and tools that help ensure consistency and accuracy in the materials developed across the firm. This role will work closely with the digital marketing, thought leadership, pitches & proposals and creative teams, as well as the marketing department at large and other administrative teams. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties include, but are not limited to, the following:Position responsibilities
:Draft and edit marketing materials, including but not limited to firm, department, practice and matter descriptions, fact sheets and one-pagers, biographies, "standard" materials and templates, placemats and short-form videoCollaborating with the Marketing Content Manager, champion marketing content projects from start to finish, with appropriate and clear communication around project status and changes to project planDevelop and implement marketing content processes and strategies to improve the quality of materials across the department and firmInitiate and collaborate on ideas to enhance the firm's marketing content materials, including by participating in conversations to innovate on new concepts and systemsAssist with maintenance of firmwide marketing materials and templates in a centralized self-serve portal; maintenance of repository of completed projects; and oversee maintenance tasks carried out by team as applicableGuide department, lawyers and team on best practices for marketing content materialsPrepare reports to evaluate the marketing content team's successes and opportunities, including by tracking and analyzing all requests and completed materialsMaintain accurate language and descriptions for marketing materials, leveraging Foundation, Frontify and other firm platforms/resources; this will involve collaboration with practice group marketing team and other firm departments, as neededCoordinate the final production of marketing materials, including checking all materials for grammar, spelling and compliance with firm style; become deeply knowledgeable about Cooley style and educate others on it to help ensure the firm's editorial standards are upheldCollaborate with the creative team, freelance writers and copy editors to develop, edit and maintain marketing content that aligns with Cooley's brand and adheres to our style guideAssess and process requests for marketing materials that come in through an intake formEffectively communicate across various marketing teams to set expectations, understand needs and deliver final products; become a trusted go-to professional for Cooley partners and firm leadersSupport strategic growth and development of the marketing content verticalAll other duties as assigned or requiredSkills & experience
:Required :After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications, including firm marketing systems softwareAvailable to work overtime, as requiredAbility to travel, as required4+ years direct applicable marketing experienceStrong writer. Expertise in copy editing and strong proofing skills; detailed knowledge of AP style guidePreferred :Bachelor's degree in business, communication, marketing, journalism or related fieldProject management experienceExperience in a law firm or professional services environment, preferably with a strong background in marketing, communications and/or business developmentWorking knowledge of professional services industriesExperience with analysis and reportingCompetencies:Excellent communication skills, both written and verbal; ability to communicate effectively and tactfully with individuals at all levels in the firm; must be able to handle difficult situations and interact with various personalities and communication styles; assertive, but flexible as to styleSelf-starter who is a team player, organized and motivatedAbility to work with minimal supervision in a highly collaborative environmentAbility to mentor, onboard and guide junior team members; must be able to effectively work across a global team and serve as a facilitator to meet project goalsWorking knowledge of legal, business and tech sectorsOutstanding attention to detail, project management skills, and problem solving/troubleshooting skillsAbility to multi-task, work well under pressure and coordinate sophisticated marketing programs with good resultsExhibit high energy and genuine enthusiasm for law firm marketing activities and goals while maintaining a healthy, competitive spiritAbility to develop professional relationships with department members, attorneys and other business professionalsStrong analytic and research skillsAbility to consistently meet deadlinesComprehensive, accurate notetakingReliable and punctualCooley offers a competitive compensation and excellent benefits package.EOEThe expected hourly pay range for this position is $32.00 - $45.00. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
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