Is Getting Rejection Common as a Freelancer?

There are 73.3 million freelancers in the U.S. in 2023. Almost every industry is competitive and the writing world is no exception. Plenty of people find this part intimidating, as every writer is vocal about the obstacles they experience, including rejection.

Every great journalist, screenwriter, author and content writer has had their fair share of dismissal. It’s even more challenging when you’re self-employed, as having a piece rejected can mean you miss out on payment or an important byline.

Dealing with Rejection in Freelance Writing

With the high frequency of rejections as a freelance writer, it’s a testament to how important it is to stay determined. Some people throw away the pen altogether after feeling discouraged, which usually marks the end of their journey. It’s essential to look at rejection as a way to get better with these seven tips.

1. Take a Deep Breath

Having that initial feeling of sadness when getting rejected is perfectly normal. When getting into freelance writing, you don’t have to turn robotic and bury every negative emotion. It’s understandable to feel some disappointment, as you did work hard on the project.

When you get that rejection letter, the first thing you just need to do is breathe. Read through the email or note, and try to remember the dismissal is not personal in any way, shape or form.

2. Ask for Constructive Feedback

Rejection notes are short and general, with clients saying they might have found someone else for the project or your piece didn’t meet their expectations. Since they’re quite vague, try to ask for some constructive feedback.

Request specifics when seeking feedback so you receive well-thought-out suggestions on the project and know what points you can work on in the future. Plus, it gives you some peace of mind if the final verdict was just a mismatch in tone for their brand.

3. Think About the Silver Lining

While improving your writing, there might be a tiny voice in your head berating you for your previous work. A writer is often their biggest critic, but it’s one thing to coach yourself to do better and another to call yourself an impostor.

Instead of planting self-doubt, practice leading a pura vida mindset or lifestyle. Don’t get caught up in worries or responsibilities. Think of the dismissal as an opportunity to improve in the long run because this is what it truly is. Many people find reciting positive affirmations to be helpful. You can choose a phrase that’s meaningful to you, like “pura vida,” which reminds you to focus on what really matters in life.

4. Revisit Your Written Work

After receiving feedback, head back to your piece. The evaluation can give you a new perspective on your output and you might realize there are some points you can rework to develop.

In addition to revisiting your documents, it’s also good to search online for similar content. Try to find and fill any gaps to make your writing publication ready. Maybe writers had a friendlier tone when discussing the same topic as you did.

5. Improve Your Writing Process

Look at which area of the writing process you can improve on. The past two steps of seeking feedback and looking at other pieces give you information on refining your writing, but it’s time to implement them.

Incorporate comments from others and yourself. You can also reexamine the writing process before submitting again to ensure everything flows and is accurate.

6. Request Resubmission

When you’re done reworking the submission, reread the piece to see the improvements you’ve gone through. Treat it as a mental pat on the back for taking the rejection like a champ and bringing the content to its final form.

Consider returning to the client and requesting a resubmission of the project if they weren’t seeking it already. If you have any more doubts, get a family member or close friend to review your work. Having someone in your corner to cheer you on can motivate you to click send.

7. Rewrite and Submit Elsewhere

If a client or publication won’t accept a resubmission, it’s not the end of the line. You can submit your written piece to another outlet if you’re able to under your contract.

Keep the document as a writing sample if there’s nowhere else for your written work to go. It can come in handy the next time you run into a prospective brand looking for independent writers with experience in that industry.

Accept, Remember and Continue

Freelance writers who can handle rejection can find much success in the industry. It’s a skill that takes time to develop, but its impact on your career is unmatched. Use the tips above and keep writing!

Navigating the freelance writing market requires a flair for writing and the ability to market oneself effectively. Platforms like Upwork serve as marketplaces where writers can find projects tailored to their specific skill set. Rates vary widely, influenced by the writer’s experience, the project’s complexity, and the required research extent. While establishing a career in freelance writing can be challenging, there are resources available to guide beginners through this process.

To succeed as a freelance writer, it is crucial to stay current with industry trends and continuously improve one’s craft. Writing platforms and communities offer job updates and advice essential for both novices and seasoned writers. By engaging with a network of fellow writers, attending workshops, and leveraging job sites, freelancers can build a reputable portfolio that opens doors to a steady stream of freelance writing jobs. As the digital ecosystem evolves, content creation becomes increasingly vital, signaling a promising future for those pursuing freelance writing careers.

Understanding Freelance Writing

Freelance writing is a dynamic field that encompasses a variety of writing styles and requires a diverse set of skills. Freelance writers must adeptly handle client needs while displaying a strong command of language and niche expertise.

Types of Freelance Writing Jobs

Several types of freelance writing jobs cater to different talent sets and interests. Some of the most common include:

• Content Writing: Crafting engaging content for websites or blogs.
• Technical Writing: Converting complex information into accessible instructions or guides.
• Copywriting: Writing persuasive material for marketing or advertising.
• SEO Writing: Optimizing content to rank higher in search engine results.
• Translation: Converting written material from one language to another.

Each type demands a unique blend of creativity and technical skill, and some jobs may overlap in the functions they perform.

Skills Required for Freelance Writers

Freelance writers must possess a versatile skill set to succeed:

• Writing and Editing: A firm grasp of grammar and style is necessary for producing clear and effective writing.
• Research: Strong research skills ensure that all written content is accurate and relevant.
• SEO Knowledge: Understanding SEO is crucial for writers involved in creating web content.
• Communication Skills: Clear and professional communication with clients is essential.

Seasoned writers often excel at storytelling and can adapt their tone to various writing assignments, whether crafting a narrative or developing comprehensive technical manuals.

Essential Tools and Resources

Freelance writers rely on a repertoire of tools to enhance their productivity and ensure the quality of their work:

• Writing Software: Tools like Microsoft Word or Google Docs are staples.
• Editing Applications: Grammarly and Hemingway aid in self-editing for clarity and conciseness.
• Plagiarism Checkers: To ensure originality of content.
• Communication Platforms: Email and video conferencing tools are vital for client interaction.
• Time Tracking and Invoicing: Applications like Toggl or FreshBooks help manage business aspects.
• SEO Tools: Keyword research tools like Ahrefs or SEMrush are invaluable for SEO writers.

While the tools are important, the talent and tenacity of a freelance writer often play the largest role in their success.

Building a Freelance Writing Portfolio

In the freelance writing realm, a strong portfolio is instrumental in showcasing one’s skills and securing online writing jobs. It acts as a vital touchpoint for potential clients to assess the writer’s proficiency across various types of content.

Creating an Online Presence

A freelancer’s online presence should begin with a professional website, functioning as a hub for their portfolio. Here, writers can illustrate their expertise in various freelance writing niches by displaying a range of work, from blog posts to white papers. An online presence is not limited to a website—it also extends to social media, particularly LinkedIn, which can showcase their professional background and network with other writers and potential clients.

Showcasing Your Work

The portfolio itself must encompass an assortment of writing samples—a diverse array of articles, case studies, how-to guides, and long-form content. For those who excel in creating compelling landing pages or effective email campaigns, including these in the portfolio can underscore their copywriting skills. Including social media snippets or plans to demonstrate proficiency in that sphere is also recommended. When presenting their work, freelancers should ensure it’s categorized for ease of navigation, such as grouping samples by industry or content type to communicate their range and versatility clearly.

Finding Freelance Writing Jobs

The landscape of freelance writing jobs is dynamic, offering a variety of opportunities for professional writers to secure contracts, be it part-time, full-time, or on a temporary basis. Success hinges on knowing where to look and how to market oneself effectively.

Utilizing Freelance Marketplaces

Freelance marketplaces are a cornerstone for writers seeking online writing jobs. Platforms such as Upwork present a diverse array of job listings varying from short-term projects to longer contractual work. Writers can filter opportunities by job duration—be it part-time, full-time, or internship—and remote or location-specific preferences. Crafting a detailed profile and selecting jobs that match one’s skill set are crucial steps in these marketplaces.

Networking and Personal Branding

Effective networking and a strong personal brand have proven invaluable for writers in securing freelance writing jobs. LinkedIn, a professional networking site, serves as a powerful tool for connecting with potential clients and joining groups related to freelance writing. Building a personal brand on various platforms not only showcases expertise but also attracts clients seeking professional writers for their projects.

Crafting Effective Proposals

When a freelance writer identifies potential jobs, crafting a compelling proposal is key for standing out in a crowded market. A successful proposal addresses the client’s needs directly, demonstrates understanding of the project, and outlines how the writer’s skills and experience will deliver value. Cold pitching, or unsolicited contacting of potential clients, can also lead to unique writing opportunities when done professionally and with a personalized approach.

Setting Up Freelancing as a Business

When transitioning to freelancing, individuals undertake important preparations to structure their work as a legitimate business entity. This setup is critical to manage one’s income, comply with tax requirements, and to operate efficiently, whether on a part-time or full-time basis.

Legal and Financial Considerations

One of the primary steps freelancers must take involves deciding on the legal structure of their business. They have the option to register as a sole proprietor, form a Limited Liability Company (LLC), or take other available legal paths according to their location and needs. The chosen structure will affect their income reporting, tax responsibilities, and liability.

A freelancer’s income is subject to different tax laws compared to traditional employees. They need to account for income tax and self-employment tax, and are often required to make quarterly estimated tax payments to the IRS. Detailed record-keeping of income and expenses is crucial for accurate tax filing and can help freelancers take advantage of tax deductions relevant to their business.

Time Management and Meeting Deadlines

Effective time management is vital for freelancers who work on a contract basis. Since they frequently juggle multiple projects at once, they need to establish a schedule that allows them to meet all deadlines. Employing methods such as:

• Prioritizing tasks
• Using time-tracking software
• Setting milestones

can help a freelancer maintain good standing with clients and ensure steady work flow.

Additionally, strong communication skills play a role in managing time and deadlines. By setting clear expectations with clients regarding deliverable dates and maintaining regular updates, freelancers can avoid misunderstandings and build trust in remote working relationships.

Search Engine Optimization for Writers

In the realm of freelance writing, proficiency in Search Engine Optimization (SEO) is paramount. Writers must equip themselves with an understanding of SEO principles and the tools available to excel in creating optimized content.

Understanding SEO Writing

Search Engine Optimization, when tailored for writers, encompasses the strategies and techniques used to increase the visibility of blog content, landing pages, and other digital copy on search engines. A proficient SEO writer integrates targeted keywords in a seamless manner, ensuring the content is both engaging for the reader and favorable in the algorithms of search engines. The objective is not only to resonate with audiences through compelling narratives but also to satisfy the criteria set by search engines for higher rankings.

SEO Tools and Best Practices

To maintain a competitive edge, writers often rely on a variety of SEO tools for tasks ranging from keyword research to analytics tracking. Familiarity with platforms such as Google Analytics aids in understanding content performance, while keyword research tools like Ahrefs and SEMrush assist in identifying search trends and keyword relevance.

Best practices in SEO writing include:

• The regular inclusion of relevant keywords throughout headers, subheaders, and the body text, ensuring their natural integration that appeals to readers.
• Crafting meta descriptions with clear, concise copy that accurately summarizes the page content, incorporating primary keywords.
• Establishing a hierarchy of information with H1, H2, and H3 tags, which helps search engines understand the structure and importance of your content.
• Prioritizing high-quality, original content creation that provides value to readers, as content marketing efforts are vital for building authority and trust.
• For technical writers, the focus is often on making complex information digestible, optimizing technical documentation for clarity and discoverability.
• Internal linking to other pages within the same website to enhance user engagement, distribute page authority, and aid in site navigation.

By adhering to these best practices and leveraging industry-standard tools, writers can enhance their content’s SEO, leading to increased traffic and stronger presence in search engine results.

The Art of Crafting Engaging Content

Creating engaging content requires a deep understanding of the medium, the brand’s voice, and an unwavering dedication to quality. Whether one is a copywriter, content writer, ghostwriter, or scriptwriter, each piece of content must be tailored to both the platform it’s intended for and the audience it aims to captivate.

Writing for Different Media

Blogging: Bloggers weave storytelling with content marketing, often focusing on topics that range from lifestyle to industry-specific insights. For blog content, a more conversational tone is used, inviting readers to engage and share.

Emails: A content writer, often in the role of a copywriter, crafts emails with a compelling call to action and a succinct message that reflects the brand’s voice. Content creation for emails demands clarity and the ability to drive the desired customer action.

Ad Copy: Copywriting for ad copy involves persuasive language designed to capture attention quickly and drive consumer behavior. This could be for products ranging from romance novels to SaaS (Software as a Service) tools.

Press Releases: When writing press releases, a more formal tone is used. The content writer must include all pertinent details and quotes from key company representatives, aiming to inform rather than sell.

Short Stories and Romance: For those crafting short stories or romance, the ghostwriter or story writer must understand plot development, character building, and pacing to maintain reader interest.

Script Writing: A script writer must be adept at dialogue and scene descriptions, ensuring that the characters and settings come to life in a visually compelling manner.

Maintaining Voice and Tone

Consistency Across Platforms: A brand’s voice should stay consistent whether a copywriter is creating a catchy tweet or an editor is curating a detailed report. Recognizable and relatable, the voice serves as the foundation for trust and brand recognition.

Adapting for Audience and Purpose: An editor or content writer tailors the tone for the intended audience and purpose. While content marketing materials might be more informal and persuasive, an industry white paper will be data-driven and formal.

In both subsections, it’s clear that a successful content creator—be they engaged in copywriting, article writing, or any other form—must be flexible and skilled across various formats while ensuring that the voice and tone align with the brand’s strategic goals.

Editing and Proofreading Strategies

Effective editing and proofreading strategies are essential for enhancing the quality of any written content. They ensure clarity, coherence, and correctness, which are pivotal for content writers, copywriters, and technical writers alike.

The Role of an Editor

An editor critically reviews and enhances the manuscript or document content. This process often involves substantial revisions and reorganization to achieve a coherent structure. Editors must also focus on content creation with a keen eye on consistent SEO practices, if applicable. They ensure that the information is accurate through meticulous fact-checking. Additionally, strong communication skills are required to collaborate with content creators and to convey editorial changes effectively.

Tips for Self-Editing and Review

For content creators who must self-edit, the following strategies can aid in producing high-quality content:

• Read Aloud: Listening to the text can highlight awkward phrasing or unnoticed errors.
• Take Breaks: Distance from the text can provide a fresh perspective during the review.
• Check for Clarity: Ensure that each sentence conveys its intended message clearly.

Technical writers and resume writers should pay special attention to industry-specific jargon and terminology to maintain precision. For both editing and proofreading, a systematic approach to review is crucial, be it checking grammar and punctuation or evaluating the overall flow of the document.

Monetizing Freelance Writing

Monetizing freelance writing involves setting clear rates, understanding contract negotiations, and diversifying income streams to ensure a sustainable career, whether on a full-time or part-time basis.

Setting Rates and Negotiating Contracts

A freelancer must determine their rates based on expertise, the complexity of the project, and industry standards. Beginning writers might start by charging between [$50 and $75 for a 500-word article], with rates expected to increase as they gain more experience and credibility. Negotiation is vital in securing contracts that reflect the writer’s value. Key points include clearly outlining the scope of work, deadlines, and payment terms to avoid future disputes. Freelancers can also use case studies and portfolios as leverage in negotiations, demonstrating their proficiency in various freelance writing niches such as content marketing, white papers, and press releases.

Diversifying Income Streams

Freelance writers can enhance their income stability by diversifying their income streams. This can be achieved by offering an array of services, including writing white papers, crafting compelling case studies, developing content marketing strategies, and producing press releases. Additionally, writers might consider teaching, mentorship, or branching into related fields such as copy editing or consulting. Working remotely allows freelancers to explore opportunities with clients worldwide, further diversifying their client base and revenue potential. Establishing a blend of projects can create a balanced workload between high-paying specialized pieces and regular, lower-paying assignments, paving the way for a consistent income.

Advancing Your Freelance Writing Career

To effectively advance one’s career in freelance writing, a professional must prioritize continuous personal development and actively seek opportunities that will elevate their position in the field.

Continued Learning and Education

Education plays a vital role in the life of a freelance writer. Writers need to keep their skills sharp and stay abreast of current trends. For instance, a technical writer may benefit from courses in the latest documentation software, while someone specializing in finance could enhance their expertise through advanced economic analysis classes. Enhancing storytelling prowess is beneficial across various niches; hence, workshops that focus on narrative structure can be particularly beneficial.

• Relevant Courses: Taking courses in English, journalism, or other relevant fields.
• Conferences and Workshops: Attendance to enhance networking and learn from industry leaders.
• Certifications: Gaining credentials in specialized fields, such as medical or Amazon product listing optimization.

Seeking Advancement Opportunities

Advancement in freelance writing can take many forms, from assuming the role of a director of content for a larger project to expanding one’s service offerings to include interviewing experts or translation services. Freelance writers should regularly scan job platforms and reach out to their network for potential roles that offer more responsibility and better pay.

• Job Boards: Platforms like Reedsy offer a curated list of freelance writing jobs.
• Pitching: Crafting tailored pitches for businesses that need high-quality blog content.
• Professional Networks: Leveraging platforms like LinkedIn to connect with other professionals.

Job Acquisition Tactics

Successful acquisition of freelance writing jobs hinges on skillful presentation and strategic preparation. Freelance writers must maneuver effectively through the interview process and present stellar resumes and cover letters to stand out in a competitive landscape. The subsections below outline crucial strategies in these areas.

Mastering the Art of the Interview

A freelance writer must demonstrate strong communication skills during interviews to build rapport with potential clients. Preparation should include researching the client’s business and industry, plus pinpointing how one’s writing can address the client’s needs. It’s beneficial to have an elevator pitch ready, showcasing writing expertise and specialized niches, which could range from technical writing to creative content. Additionally, showcasing testimonials can be a powerful testament to a freelancer’s credibility.

Crafting a Winning Resume and Cover Letter

The resume of a successful freelance writer should highlight professional experience and specific skills with an emphasis on tangible results and contributions to past clients. Customization is key; tailoring every application to the job post can significantly increase the odds of landing the position. This document should clearly define the writer’s capabilities as a resume writer, technical writer, or other specialized niches. The cover letter acts as the storytelling counterpart to the resume. It gives writers the chance to express creativity and communications skills, connecting their experience with the client’s needs while also addressing terms of any potential contract. A well-structured cover letter can be the difference-maker, providing a glimpse into the writer’s personality and writing style.

For remote opportunities, advocating proficiency in self-management and familiarity with platforms like Upwork or LinkedIn can offer added value. One should mention any part-time roles and how they’ve successfully balanced various projects. This illustrates not just skill, but adaptability and reliability—traits that clients highly value.

Practical Tips for Freelance Writers

In the realm of freelancing, success hinges on maintaining a healthy work-life balance and navigating the complexities of client relations. These tips focus on such pivotal aspects, enveloping crucial strategies for thriving in a freelance writing career.

Maintaining Work-Life Balance

For freelance writers, the distinction between personal time and professional duties can often blur, leading to burnout. Here are concrete strategies to ensure a balanced lifestyle:

• Establish Set Work Hours: Whether they work part-time or full-time, freelancers should define their working hours and communicate these to clients, helping to set expectations and respect personal time.
• Design a Dedicated Workspace: Freelancers working remotely must create a space separate from living areas to foster a work mindset and minimize distractions.
• Utilize Tools for Time Management: Digital calendars and task management apps allow writers to track projects and deadlines, ensuring they meet them without overworking.

Dealing with Challenging Clients

Interactions with clients can be one of the more unpredictable facets of freelance writing. Effective communication and clear contracts are the bedrock of professional client management:

• Implement Clear Communication: Strong communication skills aid in setting expectations and resolving conflicts promptly. Social media and professional networks can facilitate ongoing, open dialogue.
• Draft Detailed Contracts: Contracts should outline the scope of work, deadlines, and payment terms, thereby protecting all parties and providing a reference point for potential disputes.

By adhering to these practices, freelance writers can foster sustainable careers and cultivate positive working relationships with their clients.

Why You Need a Holiday

Are you feeling guilty about stepping back from work? You’re not alone — nearly 62% of Americans experience remorse for taking time off. On top of that, women are 20% more likely to feel that way.

Studies from the American Psychological Association show that taking a vacation reduces your stress levels, because you’re removing yourself from the sources of your stress. Whether you plan to travel for the holidays or simply spend quality time with family at home, taking a break can do wonders for your mental health.

Tackling Your Workload

When you work in an office, you can put work out of your mind as soon as you leave the building. You may not feel the same way as a full-time freelancer, especially if you work from home. However, you can take some of the same measures to ensure your work doesn’t creep into your time off.

• Notify your editors or clients: Let your editors or clients know about your plans. Shoot them an email with the dates you’re unreachable and when you’ll return to work. Notify them at least a week in advance about your break so you have time to wrap up anything they need before you’re away.
• Use a holiday “out of office” message: Craft an away message to send back to your clients when they send you an email. Include the dates you’re unavailable and will return in your message. However, if you still want to remain available, inform them to reach out on a separate platform.
• Pay bills before you leave: Settle all your bills before the holiday rush gets in. Update invoices, schedule your payments and pay off your contractors earlier so they can enjoy the holidays, too.
• Hire a virtual assistant: If there are tasks that can’t wait, you can hire a virtual assistant to cover for you. Administrative tasks, plotting your schedule and making phone calls are some activities you can give them.
• Finish urgent tasks before the holidays: If there are jobs you can finish before the holidays, try your best to complete them earlier than their deadline. Ask your clients or anyone you work with if there’s anything you can do to help them before you take some time off.

Be Productive

In some cases, you may not be able to stop working completely. Freelance writers, for example, may have seasonal content to work on with hard deadlines. Others may actually want to take on more work during the holidays to earn extra spending money for gifts and travel. If that sounds like you, there are still ways to manage your workload while celebrating the season.

The best thing you can do is manage your schedule and avoid working overtime. Map out your holiday schedule in advance so you can plan your work around your family gatherings, holiday events and gift shopping. Maybe you work an extra hour a few days so you can free up time other days.

Doing more tasks in less time is another way to help you plan better for the holidays. Here’s what you can do to help maximize your productivity so you don’t find yourself work on the holidays:

• Identify your most productive time of the workday: Pay attention to your energy and focus levels. Do you feel most alert when the sun’s up or when the house is quieter at night?
• Take breaks during your workdays and weekends: Allow yourself to rest after working hard so you’ll be refreshed the next day.
• Use time-management strategies and techniques: Try strategies like the Pomodoro technique or time-blocking system. If you frequently pause to scroll on your phone, use social-media-blocking applications to improve your focus.
• Work in a conducive environment: If you work from home, dedicate a quiet room or space where you can work for hours. Try working in a café or co-working space if you’re more productive outside your home.
• Listen to music: For some,it helps improve their concentration.
• Tidy up your workplace before working: An organized space helps you focus better.

Take a Breather

Detaching from work during the holidays is good for your health, providing benefits such as a lower risk of heart disease, reduced stress and better job satisfaction. They’re a perfect time to take care of your well-being. Here’s how you can squeeze in some me-time amidst the holiday hustle and bustle:

• Set aside time for yourself: You may have a full schedule this holiday, but always try to carve out time for yourself. Quality time alone is a great way to destress. Whether it’s playing an instrument, watching a TV series or journaling, some quiet time can do your mental health plenty of good.
• Exercise regularly: It’s normal to look forward to holiday food, but try to stay on top of your health. Make time for exercise — even short bursts of physical activity — to keep up your energy.
• Reflect: Take time to think about the past months. How was your freelance journey? What about your wins? Are you better at writing now?  Do you take feedback better now? It’s so easy to overlook small successes and growth milestones because of how fast paced the industry is. This holiday, take time to pat yourself on the back for doing your best every day.
• Get rid of the guilt: It’s easy to feel guilty about all the money you could earn if you didn’t take some time off. But remember, you’re human — you deserve to enjoy the holidays with your friends and family, too.

Enjoy the Holidays

Full-time freelancers deserve to enjoy time off. While looming deadlines and workloads make it seem impossible initially, these tips will help you manage your time a few days before your well-deserved rest. Happy holidays!

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

“The Disabled community has been systematically excluded from mainstream media for far too long. Our narratives have been erased, our stories are told for us and not by us, and our lived experiences are mocked. It’s time to reshape the story and tap into the vast, diverse, and fresh perspectives of the largest yet most overlooked minority,” says Keely Cat-Wells, a disability rights advocate and Founder of Making Space, a talent acquisition and learning experience platform for companies to access prequalified Disabled talent.

A New Lens on Storytelling

Think about the stories that have truly impacted you. Chances are, they offered a fresh lens on a familiar tale. Now, imagine what stories might emerge if we tapped into the life experiences of Disabled creatives — writers, directors, producers. Their perspectives can offer unparalleled depth to storytelling. Let’s face it: more than 16% of our global family has some form of disability. Their stories are our stories, and it’s high time the media began telling them.

In a world saturated with content, breaking through the noise requires more than just slick production — it demands new voices. We have seen the tremendous success of Disabled creators on social media and brands flocking to work with new talent that has unlocked an untapped market. For example, Nielsen estimated that posts from creators with disabilities scored 21.4 percent better in average media value than posts from creators without disabilities and drove 20.5 percent more interactions. Nielsen highlighted Tommy Hilfiger’s #TommyAdaptive campaign, which featured Disabled influencers and outperformed the industry’s average positive engagement. Unlike Hollywood, social media has reduced barriers to entry and has created a democratizing effect on employment for Disabled talent.

Keely Cat-Wells remarks: “For many Disabled people, traditional employment opportunities can be limited due to physical, communication, attitudinal and social barriers. The creator economy has started to break down these barriers. And although we have seen a breakthrough number of Disabled people changing the narrative, obstacles remain. Issues like ableist algorithms, combined with challenges of accessing healthcare, benefits, Social Security Disability Insurance (SSDI), and more, create significant barriers for Disabled people making a career in the creator economy.”

Economic Sense

Here’s the reality: Including Disabled talent isn’t just an ethical imperative; it’s smart business. We’re talking about a demographic with a disposable income of $490 billion. This is a significant group that does not feel adequately represented — for example, 46% of people with disabilities think their identity group is underrepresented on TV. So, if your company’s bottom line keeps you awake at night, consider this an untapped goldmine.

The benefits extend far beyond immediate financial gains. When consumers see themselves authentically represented, loyalty follows. And in today’s marketplace, brand loyalty is perhaps rarer than diamonds. Whether it’s a tweet praising your efforts or recommending your platform to friends, this audience segment can become some of your strongest advocates, enriching your brand’s reputation and extending your reach organically.

“When brands work with Disabled creators, the response from their audience is hugely supportive, both for the creator and the brand itself – especially when the campaign has nothing to do with disability,” says Elle Potruch, a Talent Manager for Deaf and Disabled talent at Whalar, a creator commerce company which acquired C Talent in 2022. Potruch represents a roster of creators, actors, and other creatives within the entertainment industry, including Emmy-nominated Keivonn Woodard, whose role (and subsequent nomination) in HBO’s The Last of Us made historic strides in authentic Deaf representation on screen. 

“Gen-Z values diversity and inclusion at every level, from representation in media to senior leadership, so if corporations want to keep up with their consumers and ensure consumer loyalty, disability inclusion is a must.”

Building Authentic Connections

How often have you rolled your eyes at an ad or cringed at an uninformed TV storyline? Authenticity matters, and it’s easy to spot when it’s missing. When media platforms cast Disabled actors in roles that don’t pigeonhole them or when advertising campaigns feature Disabled people without tokenizing them, they make a lasting impression on all consumers.

Creating Inclusive Work Environments

Forget the term “corporate culture”: We’re talking about creating a community within your workspace. A workplace that’s not just diverse but also inclusive amplifies its creative output, enriches its collective intelligence, and sets an example for other industries.

Moreover, an inclusive environment benefits everyone, not just those individuals with disabilities. When employees see that their colleagues are valued for their unique perspectives and skills, it’s a morale boost across the board. That kind of spirit makes people love coming to work every day, fueling passion and productivity that can give your organization a competitive edge.

Tangible Steps for Media Companies

• Invest in Accessibility: No excuses. Make your workspace and your digital platforms accessible to everyone, beyond just basic compliance.
• Educational Programs: This isn’t just HR fluff. Training can dismantle biases and foster empathy, creating a healthier, more dynamic workplace.
• Targeted Recruitment: Collaborate with specialized agencies, platforms, or groups. Actively seek out Disabled talent with platforms like Making Space. A great example is the work they are doing with NBC Universal for the Olympics and Paralympics to increase employment opportunities for Disabled talent.
• Career Progression: No dead-ends. Make sure there’s a path upward for everyone.

Conclusion

If you think this is merely about filling quotas or ticking off a corporate social responsibility checkbox, you’re missing the point. This is about enriching our collective narrative, tapping into overlooked potential customers, and bolstering the media industry’s credibility and depth. In short, it’s not just the right thing to do; it’s the smart thing to do — for everyone.

It’s clear that embracing Disabled talent isn’t just an ethical choice; it’s a strategic imperative for any media company that wants to resonate with today’s diverse audiences. The ball is in your court. Whether you’re a media executive, a creative, or a consumer, you can effect real change.

For companies: Audit your current practices. Ask hard questions. Are you as inclusive as you think you are? Reach out to specialized recruitment platforms, invest in accessibility, and dismantle systemic barriers in your organization.

For Disabled Creatives: Your voice matters. Your perspective is invaluable. Seek out platforms and communities where you can shine, and never underestimate your power to disrupt the status quo.

For consumers: Vote with your views, clicks, and dollars. Support media that represents the world in its full scope and challenge those that fall short.

Now is the time for action. Don’t just be a spectator to change; be a catalyst. The stories we tell and the media we consume have the power to shape society. Let’s ensure we tell the whole story, not just a one-sided narrative.

When you’re a lifestyle writer, you often have the most success when you write about your own life and experiences. While this may challenge the ideal work-life balance, that’s not always a bad thing. Here are the benefits of having a connected work and personal life as a writer.

Also on Mediabistro

How to Handle Criticism From Your Boss

10 Instagram Profiles Every Media Professional Should Follow

Why Do People Need Work-Life Balance?

Work-life balance entails a proper divide between your professional life and your personal life. You have set hours when you’re in “work mode” and complete your tasks. You’re able to shut off your computer for the day without worrying about work until tomorrow.

Many people have careers that don’t let them have this luxury. You may need to be on-call for emergencies or bring work home with you if it’s time-sensitive. Being a freelance writer may not be the first job that comes to mind here, but many people who pursue it are surprised to learn how much work-life overlap it entails.

How do you take a break when work is so integral to your livelihood? As a lifestyle writer, you probably enjoy aspects of your work. You have plenty of freedom to write about things people care about and connect with your audience over shared experiences.

Lifestyle writing can take many forms. Some lifestyle writers might run personal blogs where they document their lives and share personal stories. Others may write for magazines where they cover trending topics in their area of interest. You may also write reviews, personal essays or opinion pieces.

Personal experience is key in making any of these types of pieces valuable–whether it be your findings after testing a product or your insight as someone who has gone through a relatable life event. While sharing your life and opinions can put you in a vulnerable position and blur the line between work and personal life, that’s what makes lifestyle writing so compelling.

3 Benefits of the Mutual Work-Life Relationship of a Writer

When you’re a writer, your work follows you everywhere. Maybe it isn’t always looming over you, stressing you out with the threat of a deadline. Sometimes, it sits quietly in the corner, waiting for you to notice it. Your writer’s work-life balance may look like you acknowledging your writing when you’re ready and on your own time. Here are some of the benefits you can reap by keeping your two lives together.

1. You Can Connect With Others

Lifestyle writers have the opportunity to share their experiences with others who are going through the same situations. When people struggle with their health, their jobs or their family lives, they often feel alone and ashamed. Studies show that loneliness can have consequences for your physical health, so opening conversations about difficult situations can help people feel less alone.

This is why mom blogs are often so successful. They create a space for moms to share advice and acknowledge their shared challenges. Whether you write in detail about your personal life or use your experiences to share more general advice, you can help others get through tough times.

2. You Find Inspiration in Anything

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

3. You Can Implement New Tips

The average YouTube user spends almost 24 hours a month watching videos, often to learn something new. Every writer has to research something. As educated or experienced as you might be, you haven’t lived through every situation in the world. You’ll have to learn new things when you’re writing, things that can transfer into your personal life.

Instead of your life directly influencing your writing, this benefit reverses them. You can take messages away from your writing, such as a cleaning tip you learned through research, and apply it to your life. You might pick up a new active hobby because you wrote about the benefits, or quit a bad habit after learning about the risks. You never know how your work can affect your life until you let it.

Embrace Work-Life Balance Without the Separation

You don’t have to remove yourself entirely from work when you’re a writer. While you don’t want to be in “work mode” all the time, you can still benefit from keeping your eyes and ears open for inspiration to use in your writing. Learn to let the ideas come to you and write them when you’re ready.

Author bio: Cora Gold is a freelance writer and editor of women’s lifestyle magazine, Revivalist. As a freelancer, Cora writes about wellness and balancing work with family. Connect with Cora on LinkedIn and Twitter.

When you’re a lifestyle writer, you often have the most success when you write about your own life and experiences. While this may challenge the ideal work-life balance, that’s not always a bad thing. Here are the benefits of having a connected work and personal life as a writer.

Also on Mediabistro

How to Handle Criticism From Your Boss

10 Instagram Profiles Every Media Professional Should Follow

Why Do People Need Work-Life Balance?

Work-life balance entails a proper divide between your professional life and your personal life. You have set hours when you’re in “work mode” and complete your tasks. You’re able to shut off your computer for the day without worrying about work until tomorrow.

Many people have careers that don’t let them have this luxury. You may need to be on-call for emergencies or bring work home with you if it’s time-sensitive. Being a freelance writer may not be the first job that comes to mind here, but many people who pursue it are surprised to learn how much work-life overlap it entails.

How do you take a break when work is so integral to your livelihood? As a lifestyle writer, you probably enjoy aspects of your work. You have plenty of freedom to write about things people care about and connect with your audience over shared experiences.

Lifestyle writing can take many forms. Some lifestyle writers might run personal blogs where they document their lives and share personal stories. Others may write for magazines where they cover trending topics in their area of interest. You may also write reviews, personal essays or opinion pieces.

Personal experience is key in making any of these types of pieces valuable–whether it be your findings after testing a product or your insight as someone who has gone through a relatable life event. While sharing your life and opinions can put you in a vulnerable position and blur the line between work and personal life, that’s what makes lifestyle writing so compelling.

3 Benefits of the Mutual Work-Life Relationship of a Writer

When you’re a writer, your work follows you everywhere. Maybe it isn’t always looming over you, stressing you out with the threat of a deadline. Sometimes, it sits quietly in the corner, waiting for you to notice it. Your writer’s work-life balance may look like you acknowledging your writing when you’re ready and on your own time. Here are some of the benefits you can reap by keeping your two lives together.

1. You Can Connect With Others

Lifestyle writers have the opportunity to share their experiences with others who are going through the same situations. When people struggle with their health, their jobs or their family lives, they often feel alone and ashamed. Studies show that loneliness can have consequences for your physical health, so opening conversations about difficult situations can help people feel less alone.

This is why mom blogs are often so successful. They create a space for moms to share advice and acknowledge their shared challenges. Whether you write in detail about your personal life or use your experiences to share more general advice, you can help others get through tough times.

2. You Find Inspiration in Anything

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

3. You Can Implement New Tips

The average YouTube user spends almost 24 hours a month watching videos, often to learn something new. Every writer has to research something. As educated or experienced as you might be, you haven’t lived through every situation in the world. You’ll have to learn new things when you’re writing, things that can transfer into your personal life.

Instead of your life directly influencing your writing, this benefit reverses them. You can take messages away from your writing, such as a cleaning tip you learned through research, and apply it to your life. You might pick up a new active hobby because you wrote about the benefits, or quit a bad habit after learning about the risks. You never know how your work can affect your life until you let it.

Embrace Work-Life Balance Without the Separation

You don’t have to remove yourself entirely from work when you’re a writer. While you don’t want to be in “work mode” all the time, you can still benefit from keeping your eyes and ears open for inspiration to use in your writing. Learn to let the ideas come to you and write them when you’re ready.

Author bio: Cora Gold is a freelance writer and editor of women’s lifestyle magazine, Revivalist. As a freelancer, Cora writes about wellness and balancing work with family. Connect with Cora on LinkedIn and Twitter.

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

2. You Find Inspiration in Anything

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

2. You Find Inspiration in Anything

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

2. You Find Inspiration in Anything

Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.